Getting website visits from Google Discover can be a great way to increase organic traffic. Google Discover is a feed-based feature in the Google app, which shows users personalized content based on their interests and past interactions. Unlike search, where users actively input queries, Discover provides content suggestions without the need for user queries.
To increase your chances of appearing in Google Discover and driving visits, you can follow these best practices:
1. Publish High-Quality, Engaging Content
- Original and relevant content: Ensure that your content is unique, valuable, and relevant to your target audience.
- Visual content: Use high-quality, attention-grabbing images or infographics. Google Discover is very visual, so strong images can improve click-through rates.
- Content that aligns with user interests: Google uses machine learning to show content aligned with a user’s browsing habits and search history, so ensure that your content targets trending topics that match your audience’s interests.
2. Optimize for Mobile
- Google Discover primarily operates on mobile devices. Make sure your website is mobile-friendly by using responsive design, optimizing loading speed, and ensuring a seamless mobile user experience.
3. Create Evergreen and Trending Content
- Evergreen content: Timeless content with long-term relevance can continue to be featured in Google Discover as it remains useful to readers.
- Trending content: Content based on current events or trending topics is more likely to appear in Discover. Monitor industry news and trends and create content that capitalizes on those developments.
4. Optimize for E-A-T (Expertise, Authoritativeness, Trustworthiness)
- Google values high-quality content from trustworthy sources. Demonstrate your expertise and build authority by showcasing credentials, linking to authoritative sources, and having clear authorship details. Trustworthy websites are more likely to appear in Google Discover.
5. Use High-Quality Images
- Each piece of content featured on Google Discover includes a large, engaging image. Use high-resolution images (at least 1200px wide) and ensure your images are relevant to the content.
- Set your image
max-image-preview:largeto ensure that Google can display larger images on Discover.
6. Content Freshness Matters
- Google Discover favors newer content. Frequently update your website with fresh, engaging material to improve your chances of being included in the feed.
7. Structured Data & AMP
- Implementing structured data (schema.org) can help Google better understand your content.
- AMP (Accelerated Mobile Pages) can also improve performance on mobile, although it’s not a strict requirement. AMP pages often load faster, which improves user experience and discoverability.
8. Avoid Clickbait Titles and Misleading Content
- Google Discover favors accurate, helpful, and trustworthy content. Avoid using clickbait titles, exaggerated headlines, or misleading information. Content that offers value and meets user expectations performs better in Discover.
9. Build Audience Engagement
- Grow your website's reputation and following. The more users engage with your content and website, the more likely your site will be featured in Discover. Returning visitors, positive user signals (like high time on site), and social media shares can influence this.
10. Monitor and Analyze Performance
- Use Google Search Console to monitor your site’s performance in Discover. Search Console now has a Discover report that shows how many impressions and clicks your content has received from Google Discover. Use this data to understand what types of content perform well and optimize accordingly.
By focusing on these areas, you can improve your chances of getting traffic from Google Discover and drive more visitors to your site organically.
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